What Are Cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their sites work, or to work more efficiently, as well as to provide reporting information. Cookies are useful because they allow a website to recognize a user’s device. They do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. They can also help to ensure that the advertisements you see online are more relevant to you and your interests.
Cookies do not typically identify you as an individual, just the device you are using.
There are several different kinds of cookies. Cookies set by us are called “first party cookies“. Cookies set by parties other than us are called “third party cookies“. Third party cookies enable third party features or functionality to be provided on or through the Site (e.g. like advertising, interactive content and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the Site in question and also when it visits certain other Sites.
Session cookies allow our systems to uniquely identify you during a session or while you are logged in to the Site. They exist only during an online session and disappear from your device when you close your browser or turn off your device. We use session cookies to process your online transactions and requests and verify your identity, after you have logged in, as you move through the Site and/or the Service Offerings. Persistent cookies track aggregate and statistical information about user activity, and display advertising on sites provided by other entities. These cookies remain on your device after you have closed your browser or turned off your device.
We use first-party and third-party cookies for several reasons. Some cookies are required for our Sites and Service Offerings to operate, while other cookies enable us to track and target the interests of our users to enhance the experience on our Sites. Third parties serve cookies through our Sites for advertising, analytics and other purposes.
Preferences for cookies (other than necessary cookies, which may not be adjusted as the Site or Service Offerings cannot function without them) may be adjusted at any time through Cookie Preferences (found on the banner at the bottom of the page), or by changing your browser settings to block or delete cookies. For more information on adjusting browser settings, please see “How can I control cookies?”
The types of first- and third-party cookies served through our Sites and Service Offerings, and the purposes they perform, are described below:
- Essential cookies: These cookies are strictly necessary to provide you with services available through our Sites and to use some features, such as access to secure areas.
- Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our Sites but are non-essential to their use. However, without these cookies, certain functionality may become unavailable. They remember choices you make (such as your language preferences or the region you are in) and provide more personal features such as tailored content and fully functioning live chat. If you do not allow these cookies, then some or all of these services may not function properly.
- Analytics and customization cookies: These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customize our Websites for you.
- Targeted cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests. The intention is to display ads that are engaging for the individual user and thereby more valuable for publishers and third-party advertisers. If you do not allow these cookies, you will experience less targeted advertising.
The specific first and third-party cookies served through our Sites and Offering Services are listed in the table below:
First parties serving Necessary cookies:
- Berkshire Receptionists
Third parties serving Necessary cookies:
First parties serving Performance cookies:
Third parties serving Performance cookies:
- Google Analytics
First parties serving Functionality cookies:
Third parties serving Functionality cookies:
First parties serving Targeting cookies:
Third parties serving Targeting cookies:
- DoubleClick (Google)
- AdSense (Google Display Network)
How do we use Google Analytics?
How Can I Control Cookies?
You have the right to decide whether to accept or reject cookies through controls provided within your browser. If you choose to reject cookies, you may still use our Sites, but some functionalities may be degraded or inoperable, and access to some areas of our Sites may be restricted. As browser controls for controlling cookies vary from browser-to-browser, we recommend visiting your browser’s help menu for more information.
For your convenience, we have also provided links to more information about how to control cookies for some of the most commonly used browsers:
In addition, most advertising networks offer you a way to opt-out of targeted advertising. If you would like to find out more information, please visit this site or http://www.youronlinechoices.com. You may opt-out by clicking here or here (or if located in the European Union, by clicking here). Please note this does not opt you out of being served advertising. You will continue to receive generic advertisements.
Essential website cookies: Because these cookies are strictly necessary to deliver the Websites to you, you cannot refuse them. You can block or delete them by changing your browser settings however, as described above.
How Often Do You Update The Cookie Notice?
Where Can I Get Further Information?
Include if Appropriate
We may also use electronic images known as web beacons on our Sites – sometimes called “clear GIFs”, “single-pixel GIFs”, or “web bugs”. Web beacons are used to deliver cookies on our Sites and through our Service Offerings, count clicks/users/visitors, and deliver co-branded content or services. We may include web beacons in our promotional e-mail messages or newsletters to determine whether messages have been opened and acted upon.
BSUSA may also contain web beacons from third parties to help us compile aggregated statistics regarding the effectiveness of our promotional campaigns or other website operations. These web beacons may allow the third parties to set or read cookies on your device.